Healthy Skepticism Library item: 16628

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Broadcast

Hunt S
Drug companies accused of indirect marketing to consumers
The Wire 2009 Oct 13
http://www.thewire.org.au/daydetail.aspx?SearchDay=2009-10-13

Full text:

Direct marketing of drugs to consumers is illegal in Australia, but Dr Agnes Vitry says that indirect marketing has a similar affect. Featured in story: Dr Agnes Vitry- Senior Research Fellow at the School of Pharmacy and Medical Sciences at the University of South Australia, Adam Hunt- freelance advertising consultant and Brendan Shaw- Acting Chief Executive of Medicines Australia.

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent societyâ€™s public-health interestsâ€¦
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, MÃ©decins Sans FrontiÃ¨res and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.