Healthy Skepticism Library item: 16628

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Broadcast

Hunt S
Drug companies accused of indirect marketing to consumers
The Wire 2009 Oct 13
http://www.thewire.org.au/daydetail.aspx?SearchDay=2009-10-13

Full text:

Direct marketing of drugs to consumers is illegal in Australia, but Dr Agnes Vitry says that indirect marketing has a similar affect. Featured in story: Dr Agnes Vitry- Senior Research Fellow at the School of Pharmacy and Medical Sciences at the University of South Australia, Adam Hunt- freelance advertising consultant and Brendan Shaw- Acting Chief Executive of Medicines Australia.