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Healthy Skepticism Library item: 16459

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Gérvas J, Mansfield PR
Physicians, the industry and population health
Journal of Epidemiology and Community Health 2009; 63:(10):773-774
http://jech.bmj.com/cgi/content/extract/63/10/773


Abstract:

In the 1840s, many doctors carried out autopsies of women who had died of childbirth fever. The doctors sometimes became infected with bacteria without knowing it. When they delivered more babies, they transmitted the infection to more women, causing more to die. When it was suggested to the doctors that they might be unintentionally carrying harmful bacteria they felt insulted and reacted with angry denials. Fortunately, since then our profession has gone through a paradigm shift based on understanding the germ theory of disease. Initially, it was thought that doctors who deliver babies should never carry out autopsies, but methods of preventing and/or curing bacterial infection such as surgical gloves and hand washing have been shown to be effective.

We now face a similar situation. In 2008, many doctors allowed themselves to be exposed to drug promotion. These doctors may have become infected with bias without knowing it. When they . . .

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963