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Healthy Skepticism Library item: 15305

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Denig P, Haaijer-Ruskamp FM.
Therapeutic decision making of physicians.
Pharm Weekbl Sci 1992 Feb 21; 14:(1):9-15
http://www.ncbi.nlm.nih.gov/pubmed/1553253


Abstract:

In this review the therapeutic decision-making process of physicians is described. This process is divided into two steps: the generation of a limited set of possible options (the ‘evoked set’) and the selection from this evoked set of a treatment for a specific patient. Factors that are important in both steps are reviewed. Behavioural and decision-making theories in general and decision-making analysis of physicians in particular are discussed to identify possible shortcomings in their decision-making process. Based on this information a model of the drug choice process is presented. With reference to this model possible ways of influencing drug choices of physicians are discussed.

Keywords:
Publication Types: Review MeSH Terms: Decision Making* Drug Therapy* Humans Models, Theoretical Physicians*

 

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You are going to have many difficulties. The smokers will not like your message. The tobacco interests will be vigorously opposed. The media and the government will be loath to support these findings. But you have one factor in your favour. What you have going for you is that you are right.
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See:
When truth is unwelcome: the first reports on smoking and lung cancer.