Healthy Skepticism Library item: 15302
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Gill PS, Freemantle N, Bero L, Haaijer-Ruskamp F, Markela M, Barjesteh KP.
GPs' prescribing behaviour may be affected by drug promotion.
BMJ 1996 Aug 10; 313:(7053):367
http://www.pubmedcentral.nih.gov/articlerender.fcgi?tool=pubmed&pubmedid=8760769
Abstract:
ED1TOR,-David Armstrong and colleagues studied why doctors changed their prescribing behaviour over six months and found that multiple factors were involved.’ We would add several points.
Firstly, it is surprising that the authors mention the role of drug promotion only in passing. Drug promotion is a powerful and effective tool2 3 that conveys subliminal messages,…
Keywords:
Publication Types:
Letter
MeSH Terms:
Advertising as Topic
Family Practice*
Humans
Physician's Practice Patterns*
Notes:
Free full text
