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Healthy Skepticism Library item: 1456

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Arkinstall WW.
Interaction between physicians and the pharmaceutical industry.
CMAJ 1995 Aug 15; 153:(4):398-9

Keywords:
*letter to the editor Canada attitude toward industry guidelines, discussion of ideology relationship between medical profession and industry ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS ETHICAL ISSUES IN PROMOTION: LINKS BETWEEN HEALTH PROFESSIONALS AND INDUSTRY


Notes:

The author wonders what has turned the traditional relationship of cooperation with the pharmaceutical industry to one of suspicion and hostility. Continuing criticism is a disservice to physicians, the industry and patients. Most doctors do not have the time to get information about drugs from journals. Personal contact with sales representatives is an effective way to exchange information. The people who develop guidelines appear to believe that physicians are incapable of assessing information accurately. Physicians who criticize the pharmaceutical industry may have a hidden or vested interest or may be caught up in political correctness.

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.