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Healthy Skepticism Library item: 1453

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Barnett AA.
FDA scrutinises drug firms’ new connections
Lancet 1995; 346:1151

Keywords:
*news story United States Food and Drug Administration FDA pharmacy benefit management disinformation regulation of promotion PROMOTIONAL TECHNIQUES: MISCELLANEOUS


Notes:

Pharmacy benefit management companies owned by pharmaceutical companies are distributing information disparaging the products of other companies. PBMs can distribute whatever information they want since they are not regulated by the Food and Drug Administration.

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963