Healthy Skepticism Library item: 1445
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Chetley A.
OTC advertising: in whose interest? A consumer’s viewpoint
WHO Drug Information 1995; 9:(1):10-11
Keywords:
*analysis
over-the-counter medications
direct-to-consumer advertising
developed countries
quality of information
Consumers International
consumer groups
EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING
PROMOTION IN SPECIFIC THERAPEUTIC AREAS: OTC MEDICATIONS
REGULATION, CODES, GUIDELINES: COMPLIANCE, SANCTIONS, STANDARDS
Notes:
A recent study by Consumers International of advertising in 11 industrialized countries provides additional evidence that stronger measures are needed to deal with advertising of over-the-counter products.
