Healthy Skepticism Library item: 13287

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: book

Keller KL.
Strategic Brand Management: Building, Measuring, and Managing Brand Equity
New Jersey: Prentice Hall 1998
http://www.pearsonhighered.com/bookseller/academic/product/0,3110,0131888595,00.html

Abstract:

…provides insights into how to create profitable brand strategies by building, measuring and managing brand equity.