Healthy Skepticism Library item: 13284
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Jacoby J, Johar GV, Morrin MÂ.
Consumer Behavior: A Quadrennium
Annual Review of Psychology 1998 Feb; 49:319-344
http://www.ovid.com/site/catalog/Journal/273.jsp
Abstract:
Consumer behavior continued to attract additional researchers and publication outlets from 1993 through 1996. Both general interest and domain-specific scholarly contributions are discussed, along with limitations and suggested areas for future research. A concluding section observes that the integrity of consumer research is unnecessarily compromised by the failure of the major scholarly association in the field to develop and adopt a code of researcher ethics.
