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Healthy Skepticism Library item: 12539

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Galson SK.
The FDA and the IOM report.
N Engl J Med 2007 Dec 13; 357:(24):2520-1
http://www.ncbi.nlm.nih.gov/pubmed/18077820


Abstract:

“In her Perspective article on the response of the Food and Drug Administration (FDA) to a report by the Institute of Medicine (IOM) on the U.S. drug-safety system, Weiss Smith (Sept. 6 issue)1 presents an unfair and uninformed portrayal of the FDA’s commitment to drug safety and the many ways the agency is implementing major changes to further improve its drugsafety approach.

The FDA commissioned the IOM report, takes the report very seriously, and developed a comprehensive action plan on the basis of the report…”

Keywords:
Drug Approval/legislation & jurisprudence Drug Approval/organization & administration* Drug Toxicity Government Regulation Humans Institute of Medicine (U.S.)* Pharmaceutical Preparations/adverse effects Risk Assessment United States United States Food and Drug Administration*

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963