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Healthy Skepticism Library item: 11057

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Light DW.
Is G8 putting profits before the world's poorest children?
The Lancet 2007 Jul 28; 370:(9584):297-298
http://www.thelancet.com/journals/lancet/article/PIIS0140673607611386/fulltext


Abstract:

Several affluent countries have announced donations totalling US$1·5 billion to buy new vaccines that will help eradicate pneumococcal diseases in the world’s poorest children.1 Donations from the UK, Italy, Canada, Russia, and Norway launch what many hope will be a new era to ease the burdens of disease and foster economic growth. Yet only a quarter of the money will be spent on covering the costs of vaccines-three-quarters will go towards extra profits for vaccines that are already profitable…


Notes:

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963