Healthy Skepticism Announcements

Bonkers Institute: Advertising of an addictive drug

The Bonkers Institute for Nearly Genuine Research has released documentation of US DTC advertising of Metadate CD (methylphenidate) by Celltech and a letter expressing concern from the US Drug Enforcement Administration.

Metadate CD advertisement, Ladies’ Home Journal, August 2001, pages 119-120.
http://www.bonkersinstitute.org/medshow/metadate.html

This ad violates the United Nations Convention on Psychotropic Substances.
http://www.bonkersinstitute.org/medshow/kidmetadate.html

A letter expressing concern from the US Drug Enforcement Administration to Celltech Pharmaceuticals, purveyor of the controlled substance methylphenidate.
(Obtained through a Freedom of Information request.)
http://www.bonkersinstitute.org/medshow/kiddealetter.html

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent societyâ€™s public-health interestsâ€¦
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, MÃ©decins Sans FrontiÃ¨res and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.