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Masterclass with Ray Moynihan: Disease-mongering and public health, Mahón, Spain, 20-24 Sep 2010

The course will aim to deepen students’ understanding of the public health problem of disease-mongering: the process of widening the boundaries of illness in order to expand markets for treatments.

 

The course will examine the different forms of disease-mongering, by
using several case studies involving high-profile medical con-
ditions. It will also employ humour, and students will create
and promote their own new disease. Finally it will analyze the
public-health implications of disease-mongering and possible
policy-responses to the problem, from a range of perspectives.
The course will also look at the evidence about the financial
relationships between health professionals and the pharma-
ceutical industry which are central to this problem, and reveal
how those relationships are being renegotiated worldwide.
Students would include health professionals from the aca-
demic, clinical and policy sector, influential journalists re-
porting on healthcare, and representatives from consumer ad-
vocacy groups engaged with public health.

The course will combine elements of didactic lecturing, with
interactive group-based learning as well. The didactic element
will be largely delivered by Ray Moynihan, though may include
other guest lecturers. Course-materials will include written ar-
ticles and brief video material, in English and Spanish.

About Ray Moynihan:
A lecturer, journalist, documentary-maker and author, Ray
Moynihan is an internationally recognized authority on the
public health problem of disease-mongering. He has written
many influential articles on disease-mongering in the British
Medical Journal and PLoS Medicine, as well as producing
several books and films investigating the topic. His book
Selling Sickness has been translated into a dozen languages
including Spanish. His work has inspired much media cov-
erage and public debate all over the world.
Ray has given many lectures internationally, and been part
of the faculty at the prestigious Evidence-Based Health Care
workshop/summer school in Colorado, USA, for several
years. He is very excited by the opportunity to develop and
deliver a short course on disease-mongering at the Menorca
School of Public Health.

For more information see: Course brochure

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963