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Healthy Skepticism AdWatch (Italia)

AdWatch svela gli strumenti di logica, psicologia e farmacologia utilizzati nella pubblicità dei farmaci (AdWatch illuminates the logical, psychological and pharmacological techniques used in drug advertisements.)

settembre (September) 2009

Lescol (fluvastatin) from Novartis

Il doppio messaggio della pubblicità.
(Double meanings in drug advertising.)

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dicembre (December) 2006

Avelox (moxafloxacin) from Bayer

"Use the best first". Come l'industria farmaceutica disinforma i Medici di Famiglia: un esempio a proposito di terapia antibiotica delle alte vie respiratorie
("Use the best first". How family doctors can be misled by drug companies: an example concerning antibiotic therapy for upper respiratory tract infections.)

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There is no sin in being wrong. The sin is in our unwillingness to examine our own beliefs, and in believing that our authorities cannot be wrong. Far from creating cynics, such a story is likely to foster a healthy and creative skepticism, which is something quite different from cynicism.”
- Neil Postman in The End of Education