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PharmedOut’s annual conference: Missing The Target: When Practitioners Harm More Than Heal
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Conference program: Pharma Knows Best? Managing Medical Knowledge
Prescrire’s proposals for France’s national conference on medicines policy
Pharmed Out Conference ‘Pharma Knows Best? Managing Medical Knowledge’
As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963
- Pierre R. Garai (advertising executive) 1963