Healthy Skepticism Library Topics: Placement

Placement

This page lists 7 references in the Main Healthy Skepticism Library relevant to placement in the market including distribution and market niche issues.

Click on the HSL (Health Skepticism Library) number for more details which may include an abstract or full text.

HSL2670
Roner L
Operationalized measurement of marketing programs
eyeforpharma Briefing 2005 Aug 17(151)
http://www.eyeforpharma.com/index.asp?nli=o&g-p&nld=8/17/2005&news=47332

HSL2081
Brownfield ED, Bernhardt JM, Phan JL, Williams MV, Parker RM.
Direct-to-consumer drug advertisements on network television: an exploration of quantity, frequency, and placement.
J Health Commun 2004 Nov-Dec;9(6):491-7
Link to source with long URL

HSL2902
Bessell TL, Silagy CA, Anderson JN, Hiller JE, Sansom LN.
Quality of global e-pharmacies: can we safeguard consumers?
Eur J Clin Pharmacol 2002 Dec;58(9):567-72
Link to source with long URL

HSL5321
Nagan WP.
International intellectual property, access to health care, and human rights: South Africa v. United States.
Fla J Int Law 2002 Spr;14(2):155-91

HSL4867
Murphy MN, Smith MC, Juergens JP.
The synergic impact of promotion intensity and therapeutic novelty on market performance of prescription drug products
Journal of Drug Issues 1992;22:305-316

HSL4007
Hurwitz MA, Caves RE.
Persuasion or information? Promotion and the shares of brand name and generic pharmaceuticals
Journal of Law and Economics 1988;31:299-320

HSL3209
Vernon J.
Concentration, promotion, and market share stability in the pharmaceutical industry
Journal of Industrial Economics 1971;19:246-266

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Home - www.healthyskepticism.org > library > topics: placement : Updated 23 August, 2005
For you Free Updates Can we help you? Help the cause Join in Subscribe to Healthy Skepticism Updates Feedback If you like our work please tell others. If not, please tell us.		Placement This page lists 7 references in the Main Healthy Skepticism Library relevant to placement in the market including distribution and market niche issues. Click on the HSL (Health Skepticism Library) number for more details which may include an abstract or full text. HSL2670 Roner L Operationalized measurement of marketing programs eyeforpharma Briefing 2005 Aug 17(151) http://www.eyeforpharma.com/index.asp?nli=o&g-p&nld=8/17/2005&news=47332 HSL2081 Brownfield ED, Bernhardt JM, Phan JL, Williams MV, Parker RM. Direct-to-consumer drug advertisements on network television: an exploration of quantity, frequency, and placement. J Health Commun 2004 Nov-Dec;9(6):491-7 Link to source with long URL HSL2902 Bessell TL, Silagy CA, Anderson JN, Hiller JE, Sansom LN. Quality of global e-pharmacies: can we safeguard consumers? Eur J Clin Pharmacol 2002 Dec;58(9):567-72 Link to source with long URL HSL5321 Nagan WP. International intellectual property, access to health care, and human rights: South Africa v. United States. Fla J Int Law 2002 Spr;14(2):155-91 HSL4867 Murphy MN, Smith MC, Juergens JP. The synergic impact of promotion intensity and therapeutic novelty on market performance of prescription drug products Journal of Drug Issues 1992;22:305-316 HSL4007 Hurwitz MA, Caves RE. Persuasion or information? Promotion and the shares of brand name and generic pharmaceuticals Journal of Law and Economics 1988;31:299-320 HSL3209 Vernon J. Concentration, promotion, and market share stability in the pharmaceutical industry Journal of Industrial Economics 1971;19:246-266
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Placement