Healthy Skepticism International News
Wellcome Septrin (co-trimoxazole)
October 1993
vol11 issue10
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PharmedOut’s annual conference: Missing The Target: When Practitioners Harm More Than Heal
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Next issue: Hoechst Baralgin (dipyrone)
Previous issue: Upjohn Kaopectato, Kaopectate (kaolin with pectin)
As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963
- Pierre R. Garai (advertising executive) 1963