Healthy Skepticism International News
Warner-Lambert Chloramphenicol, streptomycin combination and Benadryl
May 1992
vol10 issue5
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Next issue: Organon Anaroxyl (monosemicarbazone and adrenochrome)
Previous issue: Marion Merrell Dow Piptale (pipenzolate, phenobarbital)
As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963
- Pierre R. Garai (advertising executive) 1963