Healthy Skepticism International News
Roussel arginine aspatate
March 1991
vol9 issue3
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Next issue: Searle di-iodohydroxyquinoline
Previous issue: Lederle Varidase (oral streptokinase, streptodornase)
As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963
- Pierre R. Garai (advertising executive) 1963