Healthy Skepticism International News

SmithKline Beecham Halfan (halofantrine)

March 1995

Vol 13 Issue 3 This month: In Pakistan SmithKline Beecham claims Halfan (halofantrine) is "Effective in all types of malaria" and has an "Excellent safety profile". News: Communicating with the MaLAM Secretariat.

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963