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MaLAM International News and MaLAM letters

MaLAM International News and MaLAM letters were published from November 1983 until October 2000 after which they were replaced by Healthy Skepticism International News. Full text of issues published during 1997-2000 will be available here soon.

Paper copies of back issues are available for AUD $15 plus Postage. To order a back issue please contact .(JavaScript must be enabled to view this email address).

 

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1991199219931994199519961997199819992000
19831984198519861987198819891990

 

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963