Healthy Skepticism Library item: 9556
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
McRoberts KM.
Direct to consumer: new route for ethical drug marketers
Pharmaceutical Executive 1988 Nov; 8:48, 51-52, 54, 56
Abstract:
The increasingly important part that consumers play in decisions about prescription drug selection is examined and research that will help pharmaceutical companies decide to implement direct-to-consumer advertising for certain products is described.