Healthy Skepticism Library item: 9549

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Work DR.
It's time to take the next step.
Am Pharm 1989 Jan; NS29:(1):22-3

Abstract:

The need to expand advertising of prescription drugs by brand name to consumers in general, as a form of patient education, is described and discussed.

Keywords:
Advertising* Legislation, Drug* United States United States Food and Drug Administration*