Healthy Skepticism Library item: 9543
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Direct-to-consumer advertising debated: APhA endorses some forms
American Pharmacy 1988 Nov; 28:10-11
Abstract:
The issue of direct to consumer advertising by pharmaceutical companies is addressed, and the views of pharmacy organizations toward the prescription advertising to consumers are given.