Healthy Skepticism Library item: 9497

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Hardisty B.
Enigma of OTC advertising
Pharmaceutical Journal 1990 Sep 15; 245:321

Abstract:

The policies of the National Health Service in Great Britain concerning the advertising of prescription and over-the-counter drugs are discussed. The problems with classification of medicines, reimbursement of advertised medicines and various agreements between industry and the government are described.