Healthy Skepticism Library item: 9483

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Schondelmeyer SW.
Economic aspects of switch
Drug Information Journal 1990; 24:(1):57-66

Abstract:

Economic aspects of the prescription to over-the-counter switch are discussed, including general economics of health care, consumer perceptions of health-care costs, economics of prescription drugs, pharmacists’ opinions of switches, manufacturers’ switch decisions, the life cycle of drug products, and the pharmacy-industry interface. It is concluded that there will be increasing pressures for prescription to OTC switch because of the economic impact it can have on the pharmaceutical industry.