Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Halperin JA.
Strategic issues in the Rx-to-OTC switch
Drug Information Journal 1990; 24:(1):13-18
Abstract:
Important issues in the prescription to over-the-counter switch are discussed from the perspective of the pharmaceutical industry.
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