Healthy Skepticism Library item: 9465

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Blyth JS.
Pharmaceutical marketing in a new package
Pharmaceutical Executive 1991 Mar; 11:86, 88

Abstract:

The ways that market developments, such as proliferation of new products, greater international competition, the trend toward self-treatment and contests between over-the-counter products, have affected the way companies package and market pharmaceutical products are addressed.