Healthy Skepticism Library item: 9436

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Joughin J.
Animal pharm
Pharmaceutical and Cosmetic Review 1991 Mar-Apr; 18:28, 30

Abstract:

Based on interviews with marketing personnel from the Milborrow Animal Health Group and the Animal Health Division of Janssen Pharmaceuticals, the markets for veterinary medicines and human medicines are compared and the differences between them are discussed, including manufacturing and packaging costs, and differences in the cost of ethicals and over-the-counter products.