Healthy Skepticism Library item: 9430
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Cleary JD.
Impact of pharmaceutical sales representatives on physician antibiotic prescribing.
J Pharm Technol 1992 Jan-Feb; 8:(1):27-9
Abstract:
To determine the impact of presentations to physicians by pharmaceutical sales representatives, an analysis of physician prescriptions for various third-generation cephalosporins for January to May (phase 1, presentations and active promotion), June to August (phase 2, no presentations) and September to December (phase 3, resurgence of presentations and promotions) was conducted. Results revealed that the sales representatives had a significant impact on the prescribing practices of physicians based on the results of evaluations of each agent’s number of new prescriptions per month, number of grams dispensed per month, and dollar values of those prescriptions.
Keywords:
Advertising/economics
Anti-Bacterial Agents/economics
Anti-Bacterial Agents/therapeutic use*
Cephalosporins/economics
Cephalosporins/therapeutic use
Concurrent Review/statistics & numerical data
Data Collection
Decision Making
Drug Industry/economics*
Drug Utilization/economics
Drug Utilization/statistics & numerical data*
Evaluation Studies
Hospitals, University/economics
Hospitals, University/standards
Hospitals, University/statistics & numerical data
Medical Staff, Hospital/statistics & numerical data
Mississippi
Physician's Practice Patterns/economics
Physician's Practice Patterns/statistics & numerical data*
