Healthy Skepticism Library item: 9421

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Rubin PH.
Economics of prescription drug advertising
Journal of Research in Pharmaceutical Economics 1991; 3:(4):29-39

Abstract:

The advantages, disadvantages, benefits, costs, and policy implications of prescription drug advertising to physicians are discussed; direct advertising of prescription drugs to consumers is also presented, including the health benefits of direct advertising to the consumer, the effects on drug pricing, the policy implications, and the negative implications to the consumer of the Food and Drug Administration’s current restrictions on direct to consumer advertising of prescription drugs.