Healthy Skepticism Library item: 9420

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Conlan MF.
S2000 defeated, but Pryor to keep fighting price hikes
Drug Topics 1992 Apr 6; 136:69-70

Abstract:

The debate on and ultimate defeat of a proposed bill to control prescription drug costs in the United States Senate are discussed and the views of various pharmacy organizations concerning the legislation are briefly described.

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963