Healthy Skepticism Library item: 9373

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Madhavan S.
Are we ready for direct to consumer advertising of prescription drugs?
Pharmacy Business 1993; 4:(1):14, 18-20, 28

Abstract:

An examination of questions concerning direct to consumer advertising of prescription drugs is presented and the claims that this type of advertising will educate consumers, lower drug prices, cut back existing promotional costs, and impact the physician-patient relationship for the better are disputed. Questions of whether this advertising can be regulated effectively and how the generic drug market will be affected are discussed and the usefulness definition and future of direct to consumer advertising are discussed.