Healthy Skepticism Library item: 9372

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Basara LR.
Direct to consumer advertising: another perspective
Pharmacy Business 1993; 4:(1):15-18

Abstract:

The positive side of direct to consumer advertising is discussed, including the risks, policies, product pricing, and the perspective of the Food and Drug Administration. It is concluded that direct to consumer advertising provides an opportunity to meet the marketing objectives of the pharmaceutical industry and the health care information needs of patients.