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Healthy Skepticism Library item: 9336

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Disgrace at the border
NARD J 1993 Feb; 115:22-27


Abstract:

The situation of recession-stricken patients going to Mexico for drastically cheaper medications while United States border pharmacists fear for their patients’ health and the survival of their own practices is described. The gross disparities in multitier pricing in the U.S. pharmaceutical industry as the major factor in this trend are discussed.

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963