Healthy Skepticism Library item: 9324

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Bashe G, Murray L.
Mail order pharmacy puts Rx companies in the middle
Med Mark Media 1993 Jun; 28:20-22, 24, 26

Abstract:

The situation of pharmaceutical companies attempting to capitalize on the potential of mail order pharmacy while avoiding the pitfalls of deep discounts is discussed. The history of mail order pharmacy, the resistance movement in pharmacy against mail order, problems with slow growth trends, the typical programs of mail order, and the future in this area are outlined.

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963