Healthy Skepticism Library item: 9319

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Bentkover JD, Baker AM.
Prosperous changes: new pricing plans spell success
Pharm Exec 1992 Nov; 12:76, 78, 80, 82, 84

Abstract:

Ways for pharmaceutical companies to redirect their marketing and pricing strategies toward the appropriate audience to adapt successfully to future changes in prescription drug coverage are described.