Healthy Skepticism Library item: 9241

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Laskoski G.
Dynamic duos
Am Drug 1994 Feb; 209:20-22, 24

Abstract:

The actions of pharmaceutical companies in forming marketing alliances are described as partnering companies with marketing savvy but empty over-the-counter drug pipelines with companies with many OTCs but no marketing orientation. The advantages for both companies in teaming up to take advantage of rising sales of new prescription to OTC drugs and the impact of pharmacy are also discussed.