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Healthy Skepticism Library item: 9187

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Woodward BW.
Disease management: opportunity for pharmaceutical care?
Hosp Pharm 1995 Jul; 30:(7):596,


Abstract:

Most of the efforts to control health care costs in the U.S. have been based upon control of the more expensive components of health care. These efforts have typically failed or fallen short, and some studies even indicate that certain efforts to reduce costs of drugs have significantly increased other medical costs, resulting in overall increases in cost of care. A dramatic new concept called disease management advocates a much broader approach to appropriate treatment of the entire disease process. This often involves shifting care and necessary dollars away from expensive inpatient and acute care to areas such as preventive medicine, patient counseling and education, and outpatient care. This concept has great potential impact regarding drugs and drug therapy because of the implications of appropriate versus inappropriate therapy on the overall cost and clinical outcome of a particular disease. Managed care organizations, prescription benefit management companies, and pharmaceutical manufacturers all are very interested in this promising new paradigm for patient care. Likewise the concept possibly has great implications for pharmacists’ successful implementation of pharmaceutical care. In this regard, disease management may have the potential to prove both clinical and economic value of appropriate drug therapy and related pharmaceutical care far beyond the cost of the drug. Some suggestions for pharmacists interested in pursuing the concept of disease management are included at the end of this article.

Keywords:
Chronic Disease/therapy Continuity of Patient Care/trends Drug Costs Drug Industry/economics Drug Industry/trends Drug Therapy/economics Drug Therapy/trends* Humans Insurance, Pharmaceutical Services Managed Care Programs/trends Patient Compliance Pharmacy Service, Hospital/economics Pharmacy Service, Hospital/trends* Therapeutics/economics Therapeutics/trends* United States

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963