Healthy Skepticism Library item: 9165

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Van Trigt AM, De Jong Van Den Berg LT, Willems J, Tromp TF, Haaijer Ruskamp FM.
Pharmaceutical industry and the lay press: industry's point of view
International Journal of Risk and Safety in Medicine 1995; 7:(1):1-15

Abstract:

The role of the lay press as a communication channel for pharmaceutical companies is explored, and the results of a survey of the public relations officers of 10 pharmaceutical firms in the Netherlands are presented that show that information from the pharmaceutical industry to the general public has become increasingly extensive and emphatic.