Healthy Skepticism Library item: 9153

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Bobula JD.
New era in pharmaceutical pricing
Journal of Research in Pharmaceutical Economics 1996; 7:(1-2):89-99

Abstract:

Market forces that have helped to intensify price competition in pharmaceuticals, including the growth of managed care, generic competition, and government legislation, as well as the pharmaceutical industry’s response by realignment, restructuring, and merger and acquisition activity, are presented; risks of new market dynamics are addressed.