corner
Healthy Skepticism
Join us to help reduce harm from misleading health information.
Increase font size   Decrease font size   Print-friendly view   Print
Register Log in

Healthy Skepticism Library item: 8917

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Newton G, Popovich NG, Pray WS.
Rx-to-OTC switches: from prescription to self-care.
J Am Pharm Assoc (Wash) 1996 Aug; NS36:(8):488-95


Abstract:

One often hears, “The only thing certain is change.” Change, whatever its nature, is fraught with uncertainty. Product switches from prescription to nonprescription status are no exception. These transitions pose immediate challenges to consumers and to the health care professional, who may be poorly prepared to confront them. However, the benefits are tangible and profound. On the whole, the benefits far outweigh the drawbacks; FDA should be recognized for facilitating this process.

Keywords:
Drugs, Non-Prescription* Humans Patient Education* Pharmacists* Self Medication

 

  Healthy Skepticism on RSS   Healthy Skepticism on Facebook   Healthy Skepticism on Twitter

Please
Click to Register

(read more)

then
Click to Log in
for free access to more features of this website.

Forgot your username or password?

You are invited to
apply for membership
of Healthy Skepticism,
if you support our aims.

Pay a subscription

Support our work with a donation

Buy Healthy Skepticism T Shirts


If there is something you don't like, please tell us. If you like our work, please tell others.

Email a Friend








As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963