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Healthy Skepticism Library item: 8744

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Stein R.
Arzneimitteldesinformation eher Regel als Ausnahme
Berliner Ärzte 2006 Dec; 43:(12):16 - 20
http://www.l-va.city-bizzy.de/berlin/pdf/bae0612_016.pdf


Abstract:

Selten redeten Ärzte derart offen wie auf diesem Berliner Symposion über die haarsträubenden Zustände im intransparenten medizinisch-industriellen Komplex. Viele merken vielleicht gar nicht, wie stark sie über Arzneimittel desinformiert werden.

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963