Healthy Skepticism Library item: 8365
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Millstein LG.
What price drug advertising?
Pharmaceutical Executive 1985 Mar; 5:56, 59
Abstract:
The question of whether pharmaceutical industry’s marketing efforts through medical cable television programs not only play a role in informing physicians and other health professionals, but also influence prescribing behavior enough to compensate for cost, is discussed.