Healthy Skepticism Library item: 8242

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Janssen tops list of '96 nursing home sales leaders; Glaxo first in total US sales, Novartis first in global sales
Consultant Pharmacist 1997 May; 12:610

Abstract:

A brief summary of a report from industry analyst Martin T. Miller Associates on the pharmaceutical industry’s leaders in 1996 prescription sales in the nursing home, U.S., and global markets is presented.

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963