Healthy Skepticism Library item: 8232
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Poovala S, Banahan B, Kolassa M.
Marketing smart: what makes your MCO tick?
Pharmaceutical Executive 1997 Mar; 17:54-56, 58, 60, 62
Abstract:
A survey of 103 pharmacy administrators and directors in health maintenance organizations (HMOs) was conducted to identify issues that affect the decisions to add new prescription drugs to their formularies; the use of this information by marketers to leverage product messages is discussed.