Healthy Skepticism Library item: 8231

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Talley CR.
Direct-to-consumer prescription drug advertising.
Am J Health Syst Pharm 1997 Oct 1; 54:(19):2181
http://www.ajhp.org/cgi/reprint/54/19/2181

Abstract:

New U.S. Food and Drug Administration (FDA) guidelines regarding direct-to-consumer advertising of prescription drug products are summarized, and the potential impact of these guidelines on rational drug therapy and health care costs is discussed. It is emphasized that these guidelines do not address the need for patient education and the role of the pharmacist in providing information that is comprehensible to consumers. An American Society of Health-System Pharmacists (ASHP) policy regarding the educational role that direct-to-consumer advertising could fulfill is also briefly discussed.

Keywords:
Advertising/legislation & jurisprudence* Guidelines Humans Pharmaceutical Preparations* Radio* Television* United States United States Food and Drug Administration