Healthy Skepticism Library item: 8226

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Andrews EB; ISPE.
The re-emergence of epidemiology within the pharmaceutical industry.
Pharmacoepidemiol Drug Saf 1997 Jan; 6:(1):57-9

Abstract:

The growth of pharmacoepidemiology in the 1990s and its reemergence within the pharmaceutical industry are discussed, including strategic long range planning in drug development, disease projection modeling, outcomes research, disease management programs, and OTC switches/delicensing of prescription-only products.