Healthy Skepticism Library item: 8219

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

't Hoen E
Direct to consumer advertising: for better profits or for better health?
American Journal of Health System Pharmacy 1998 Mar 15; 55:594-597

Abstract:

The provision of information about prescription drugs to consumers, the role that pharmaceutical companies have played in consumer communications, the new guidelines of the U.S. Food and Drug Administration (FDA) regarding direct to consumer advertising, the pharmacist’s role as a source of drug information, and other information resources for consumers are discussed.