Healthy Skepticism Library item: 8214

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Schwartz H.
On the money
Pharmaceutical Executive 1997 Oct; 17:26, 28, 30

Abstract:

The growth of direct-to-consumer (DTC) advertising of OTC and, especially, prescription drugs by the pharmaceutical industry is discussed, and the impact on DTC advertising of factors such as physicians’ attitudes, the large scale arrival of health maintenance organizations, and the considerable number of newly approved prescription drugs that have entered the U.S. market is considered.